Due to the often contradictory, very broad definition of the word, there are many things which allow a text to be described as postmodern. Both Lady Gaga’s music video for the song Telephone (Jonas Åkerlund, 2010) and German crime thriller Run Lola Run (Tom Tykwer, 1998) exhibit many of the features of a postmodern text.
One way in which Lady Gaga’s Telephone music video could be interpreted as postmodern is through the use of self-referencing. The video continues the narrative from Gaga’s last video for Paparazzi, which shows a sense of self-awareness. Additionally the costume choices, particularly Beyonce’s glasses in the diner scene, and the use of the same director and visual style make a clear link to the Paparazzi video. Gaga also self-references by addressing the then-recent hermaphrodite rumours in the press by conforming in several ways to the stereotypical view of masculinity. Another aspect of the video that could be self-referencing is the repeated product placement of Diet Coke, Chevrolet, Wonderbread, Virgin Mobile, and Gaga’s own HeartBeats. The way in which this placement is done is not intended to be humorous, but rather to connote the theme of consumerism, which is also another important element of postmodernism.
Run Lola Run can be seen as postmodern due to the style of the film; it looks distinctly like a video game. Critic Roger Ebert said Lola is “like the avatar in a video game – Lara Croft made flesh,” which is shown through her eccentric unmatching outfit and vivid red hair. As well as this, the pressure of the time limit throughout the film is reminiscent of a video game, where the player must complete a certain task in a restricted amount of time – in this case, gaining 100,000 marks in 20 minutes. The narrative is also reflective of a video game, due to the way in which Lola and Manni come back to life, giving Lola a chance to ‘try the level again’ in the second and third run.
A technique which both Telephone and Run Lola Run employ is intertextual referencing, which is another aspect of postmodernism. Telephone makes references to many things, using Beyonce and Lady Gaga’s ‘Thelma and Louise’ style relationship, Beyonce’s Wonder Woman-esque costume, the American flag outfits in the dance sequence, the imitation of Michael Jackson’s trademark shuffle as Gaga breaks out from prison, and the Madonna-style look she uses at the start of the video. However, the most commonly referenced texts in the video are those of director Quentin Tarantino: the use of the ‘Pussy Wagon’ truck, as loaned by Tarantino, is a direct reference to Kill Bill; by using the nickname ‘Honey Bee’, Gaga connotes the character of ‘Honey Bunny’ in Pulp Fiction; the red and yellow font used for the titles is reminiscent of the titles from Jackie Brown. Alternatively, Run Lola Run uses intertextual referencing through the ‘Spiral’ bar behind Manni when he is in the phonebox, the spiral staircase that Lola runs down three times, and the painting in the background of the casino, as they are all references to Hitchcock’s Vertigo.
Run Lola Run can be interpreted as postmodern again as it avoids realism and uses the concept of ‘hyperreality’ instead. Overall the film is very surreal, for example: the way in which Lola and Manni come back to life; the fact that her ‘father’ the bank manager admits to not being her birth father and it is revealed that the security guard actually is; the casino scene in the last run where she wins 100,000 marks. Additionally, the frequent switching from live action to cartoon animation and back again create a sense of detachment from reality. Telephone also presents a sense of incredulity towards metanarratives because, although the video does consist of a sequence of events, it is difficult to find an overall message to it, mostly due to the constant pop-culture references and produced placement interspersed in the storyline, which leave little else. This all-surface, no-substance approach to a text is in itself very postmodern, and is something which is also present in Run Lola Run: the storyline for the film is very basic and it does not claim to present a moral message, it is more about the pure fun of it.
Another postmodern aspect of Telephone is appropriation of an identity-based struggle or feminism. In some ways, the video could be criticised for objectifying women, because of the revealing outfits worn by many of the female dancers and both Gaga and Beyonce throughout, the use of a close-up solely of Beyonce’s cleavage, and the representation of women as needing to be beautiful and image-conscious due to Gaga’s many costume changes and extravagant make-up. On the other hand, by placing herself in an entirely female world, it could be argued that she is empowering women and turning the ‘male gaze’ back on the men, opposing the idea of women as objects.
Run Lola Run can also be seen as an example of a postmodern text because it uses The Chaos Theory or The Butterfly Effect, as well as the scepticism towards metanarratives. This can be seen when minor characters are given their own small sped-up narratives, which change when Lola does something different in the different runs (an example of The Butterfly Effect), for example the man on the stolen bike can become happily married or a homeless man. Additionally the narrative itself is an example of this as it has three different endings, due to the three different runs and sequences of events.
To conclude, although it could be argued that almost any text can be described as postmodern because the definition of the theory itself is so vague, both Telephone and Run Lola Run are excellent examples of postmodern texts as they present many of the core concepts and ideas behind postmodernism.
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